Growth is the True North for Startups

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

Growth Champions 2021 | Nominate Now | Product Growth Awards

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Help us Celebrate the Unsung Heroes

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

Growth Champions 2020 | Nominate Now | Product Growth

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We’re looking for the Champions in this Game

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

Growth Champions 2020 | Nominate Now | Product Growth

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What is Growth champions?

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized.
More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that.

Growth Champions 2021 is here to commemorate the Unsung Heroes.

Who are we?

What do Growth Champions get?

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized. 

More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that. 

Growth Champions 2021 is here to commemorate the Unsung Heroes.

The winners of the main awards will get 1,00,000 INR per team and the winners of the special awards get 50,000 INR per team as cash prizes. Along with this there are many other benefits like featured case studies of the winners on a hall of fame inSpotlight

WHO are we?

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized. 

More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that. 

Growth Champions 2021 is here to commemorate the Unsung Heroes.

Growth Champions is spearheaded by Product Growth, a collective supported by Accel India and The Product Folks. A team with individuals from diverse backgrounds united in their goal to celebrate excellence, we are on the lookout for heroes who drove their companies to new heights.

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized. 

More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that. 

Growth Champions 2021 is here to commemorate the Unsung Heroes.

The winners of the main awards will get 1,00,000 INR per team and the winners of the special awards get 50,000 INR per team as cash prizes. Along with this there are many other benefits like featured case studies of the winners on a hall of fame in Spotlight

Growth Champions is spearheaded by Product Growth, a collective supported by Accel India and The Product Folks. A team with individuals from diverse backgrounds united in their goal to celebrate excellence, we are on the lookout for heroes who drove their companies to new heights.

India's Growth Champions 2021

Who can be Nominated?

Great products are created by great teams
Cross-functional teams who have created exceptional impact in the last 24 months, consisting of professionals from disciplines like product management, engineering, design, marketing, and sales can be nominated.

Growth Champions Awards - Strategy+Business
Growth Champions Award for
Growth Champions Award for Best B2B Startup

Startup team from early-stage B2B (including SaaS) company that created the most value and achieved the best overall growth

Growth Champions Award for Best B2B Scaleup

Startup team from later-stage B2B (including SaaS) company that created the most value and achieved the best overall growth

Growth Champions Award for Best B2C Startup

Startup team from early-stage B2C company that created the most value and achieved the best overall growth

Growth Champions Award for Best B2C Scaleup

Startup team from later-stage B2C company that created the most value and achieved the best overall growth

  • Growth Champions Award for Best B2B Startup
  • Growth Champions Award for Best B2B Scaleup
  • Growth Champions Award for Best B2C Startup
  • Growth Champions Award for Best B2C Scaleup
Nominate Now
Growth Champions Award for
Growth Champions Award for Fastest Scale

Startup team from B2C or B2B (including SaaS) company that achieved the fastest sustainable growth

Growth Champions Award for Best Engagement

Startup team from B2C or B2B (including SaaS) company that built the most engaging product

Growth Champions Award for Most Compelling Brand

Startup team from B2C or B2B (including SaaS) company that built the most trusted brand

Growth Champions Award for Strongest Network Effect

Startup team from B2C or B2B (including SaaS) company that leveraged network effects most effectively

Growth Champions Award for Most Delightful Experience

Startup team from B2C or B2B (including SaaS) company that built the best designed product

  • Growth Champions Award for Fastest Scale
  • Growth Champions Award for Best Engagement
  • Growth Champions Award for Most Compelling Brand
  • Growth Champions Award for Strongest Network Effect
  • Growth Champions Award for Most Delightful Experience
Nominate Now
Product Manager of the Year | Product Manager Awards | Product Management Awards |

Evaluation Criteria

There are five growth drivers available to any company that are applicable across various use cases and industries, namely:

  • Scale
  • Usage
  • Brand
  • Network effects
  • Design

Teams will be evaluated based on any of the metrics they used to run experiments that unlocked one or more of these growth engines. Not only will we be looking at insights gained from User Research and Interviews, but also the finer nuances that are unique to each team - like their data-driven experiments and metrics.

We believe that every company is unique.
Applicants will be requested to provide extra details about their product while we compare and contrast the nominations.

Numbers alone, however, never provide the full picture.
Evaluation will factor-in the industry and the company's context. Criteria like the company's high-level business goals and north star metrics will be taken into account.

Considerable weightage will also be given to the team's contribution to build longer-term defensibility and provide sustainable advantage to the company.

Jury Members

The jury members will be announced soon.
Stay tuned.

THe Process

Your applications will require you to build a case study based on a template provided by Product Growth. This will be followed by a quick call with the Product Growth team.

Applications Open | Nominate the Team/Individual
Applications
open
Open
Applications Deadline | Nominees are sent an email with a form to fill and a quick 20 minute conversation with the Growth Champions Team
Applications
deadline
13 Apr 2021
Shortlisting by Jury | The shortlist will be shared with the Jury
Shortlisting
by Jury
Apr 2021
The Champions will be announced
Champions Awards Ceremony
May 2021
Growth Champions Awards FAQs

Frequently Asked

Questions

  • How do we classify teams into startups and scaleups?

Teams that have more than $5M revenue or have raised more than $20M in funding will be treated as Scaleups. In addition, teams from larger organizations such as Amazon, Atlassian, Google, Microsoft, Reliance, Stripe, Zoho, etc. will be treated as Scaleups. The rest of the teams would be classified as Startups.

  • What I’m looking for isn’t mentioned here.

Do feel free to reach out to us at team@productgrowth.org with any questions or concerns you may have. We will be happy to assist you!

  • What effort will be required from me/my team?

Being Product folks ourselves, we understand the value of the team's time. Which is why we are designing the process to be digital and flexible to your schedule - until the shortlist. For the shortlisted teams, we estimate that we will need 8 hours distributed over 1 month for preparation and deeper discussions with jury members.

  • Who will have access to my data?

Privacy and integrity of your data is of utmost importance to us. Hence, all the data will be handled exclusively by our core team and jury members only. We are in the process of contracting third party agencies who are adept at anonymizing data and implementing data silos. If you have any queries, suggestions, or requests please don't hesitate to contact team@productgrowth.org

  • Why should I nominate myself/others? What are the key benefits for participants?

Apart from the recognition you gain, all participants would benefit through two pillars of our initiative: content and community. As a participant, you will receive early and exclusive access to resources, research, and case studies on how to build successful and high-growth products. Additionally, you will be part of an invite-only online digital community of experts, fellow Product and Growth leaders.

  • Is this initiative restricted only to VC backed companies?

No, any organisation involved in the creation of products is eligible. They could be bootstrapped, venture-backed, corporate-backed, or unfunded - it wouldn’t matter. We are here to learn, recognize, celebrate the people and their pursuits in product and growth excellence.

  • Can I nominate myself?

Yes! But you will be nominating your team/squad as a whole. We believe that great products are made by great teams, and we centred our flagship awards around that.

  • Who can be nominated?

You can apply or nominate cross-functional teams, product or growth squads. A team may consist of professionals from various disciplines, ranging from Product Management, Engineering, and Design to Marketing, Customer Success and Sales. It is not just restricted to product managers or teams of product, design, tech organisations.

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