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Growth is the True North for Startups

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

  • 100+
    Applications
  • 40
    Shortlisted
Growth Champions 2021 | Nominate Now | Product Growth Awards

Applications
Open

01
/
03

Help us Celebrate the Unsung Heroes

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

  • 100+
    Applications
  • 40
    Shortlisted
Growth Champions 2020 | Nominate Now | Product Growth

Applications
Open

02
/
03

We’re looking for the Champions in this Game

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

  • 100+
    Applications
  • 40
    Shortlisted
Growth Champions 2020 | Nominate Now | Product Growth

Applications
Open

03
/
03

Growth is the True North for Startups

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

  • 100+
    Applications
  • 40
    Shortlisted
Growth Champions 2021 | Nominate Now | Product Growth Awards

Applications
Open

01
/
03

Help us Celebrate the Unsung Heroes

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

  • 100+
    Applications
  • 40
    Final Submissions
Growth Champions 2020 | Nominate Now | Product Growth

Applications
Open

02
/
03

We’re looking for the Champions in this Game

We recognise and celebrate those working tirelessly behind some of the fastest-growing products.

  • 100+
    Applications
  • 40
    Final Submissions
Growth Champions 2020 | Nominate Now | Product Growth

Applications
Open

03
/
03

What is Growth champions?

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized.
More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that.

Growth Champions 2021 is here to commemorate the Unsung Heroes.

Who are we?

What do Growth Champions get?

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized. 

More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that. 

Growth Champions 2021 is here to commemorate the Unsung Heroes.

The winners of the main awards will get 1,00,000 INR per team and the winners of the special awards get 50,000 INR per team as cash prizes. Along with this there are many other benefits like featured case studies of the winners on a hall of fame inSpotlight

WHO are we?

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized. 

More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that. 

Growth Champions 2021 is here to commemorate the Unsung Heroes.

Growth Champions is spearheaded by Product Growth, a collective supported by Accel India and The Product Folks. A team with individuals from diverse backgrounds united in their goal to celebrate excellence, we are on the lookout for heroes who drove their companies to new heights.

Every successful company has a Fearless Founder heading it. But the magic that unfolds behind the scenes often goes unrecognized. 

More often than not, we fail to recognize the team whose ingenuity, dedication, and tenacity results in the company’s growth. We’re here to change that. 

Growth Champions 2021 is here to commemorate the Unsung Heroes.
Quote

The winners of the main awards will get 1,00,000 INR per team and the winners of the special awards get 50,000 INR per team as cash prizes. Along with this there are many other benefits like featured case studies of the winners on a hall of fame in Spotlight

Growth Champions is spearheaded by Product Growth, a collective supported by Accel India and The Product Folks. A team with individuals from diverse backgrounds united in their goal to celebrate excellence, we are on the lookout for heroes who drove their companies to new heights.

India's Growth Champions 2021

Shortlisted applicants

B2C Startup

B2C Scaleup

B2B Startup

B2B Scaleup

Nitin Khandelwal

Brightchamps

Rajesh Ghatanatti

Highway Delite

Kashyap Reddy

Hitwicket Superstars

Gaurav Shrishrimal

Kagaaz

Deepika Bajaj

Openhouse Clubs

Lakshay Chotiya

PlexusMD

Sagar Patil

Rummy Passion

Sumegha Khilnani

Acko Insurance

Amit Mehta

Bounce Club

Naina Taneja

CasaOne

Pooshkar Rajiv

CasaOne

Sai Raju Penmetcha

CasaOne

Solomon Mudimala

HomeLane

Sindhu Biswal

Pocket Aces

Mohankumar Swaminathan

Scripbox

Neha Kumar

Swiggy

Praful Parakh

Urban Company

Monika Adarsh

Beaconstac

Rishabh Goel

Credgenics

Kanika Bhalla

Increff

Kumar Karpe

KapittX

Ritika Chugh

Milestone

Kaus Manjita

ModeMagic by Mason

Pradeep Kallayil

Safetymint

Anupreet Singh

Slintel

Maitri Taneja

Streamz AI

Manoj Agarwal

Xoxoday

Sumit Karranji

Vin eRetail

Rachna Prasad

Vin eRetail

Rahul Garg

Moglix

Akshatha Kamath

MoEngage

Tanya Batra

Meesho

Sudarsan Lakshmipathi

Kissflow

Manthan Shah

Juspay

Harsharanga Patil

Juspay

Award categories

Growth Champions Awards - Strategy+Business
Growth Champions Award for
Best B2B Startup
Growth Champions Award for Best B2B Startup

Startup team from early-stage B2B (including SaaS) company that created the most value and achieved the best overall growth

Best B2B Scaleup
Growth Champions Award for Best B2B Scaleup

Startup team from later-stage B2B (including SaaS) company that created the most value and achieved the best overall growth

Best B2C Startup
Growth Champions Award for Best B2C Startup

Startup team from early-stage B2C company that created the most value and achieved the best overall growth

Best B2C Scaleup
Growth Champions Award for Best B2C Scaleup

Startup team from later-stage B2C company that created the most value and achieved the best overall growth

  • Growth Champions Award for Best B2B Startup
  • Growth Champions Award for Best B2B Scaleup
  • Growth Champions Award for Best B2C Startup
  • Growth Champions Award for Best B2C Scaleup
Growth Champions Award for
Fastest Scale
Growth Champions Award for Fastest Scale

Startup team from B2C or B2B (including SaaS) company that achieved the fastest sustainable growth

Best Engagement
Growth Champions Award for Best Engagement

Startup team from B2C or B2B (including SaaS) company that built the most engaging product

Most Compelling Brand
Growth Champions Award for Most Compelling Brand

Startup team from B2C or B2B (including SaaS) company that built the most trusted brand

Strongest Network Effect
Growth Champions Award for Strongest Network Effect

Startup team from B2C or B2B (including SaaS) company that leveraged network effects most effectively

Most Delightful Experience
Growth Champions Award for Most Delightful Experience

Startup team from B2C or B2B (including SaaS) company that built the best designed product

  • Growth Champions Award for Fastest Scale
  • Growth Champions Award for Best Engagement
  • Growth Champions Award for Most Compelling Brand
  • Growth Champions Award for Strongest Network Effect
  • Growth Champions Award for Most Delightful Experience

Jury Members

Ajay Sethi
Ajay Sethi
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Ambarish Kenghe
Ambarish Kenghe
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Anjali Kumari
Anjali Kumari
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Arun Pattabhiraman
Arun Pattabhiraman
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Daniel Burka
Daniel Burka
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Kanti Prabha
Kanti Prabha
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Marita Abraham
Marita Abraham
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Shoumyan Biswas
Shoumyan Biswas
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Applicant Shortlist

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THe Process

Your applications will require you to build a case study based on a template provided by Product Growth. This will be followed by a quick call with the Product Growth team.

Applications Deadline | Nominees are sent an email with a form to fill and a quick 20 minute conversation with the Growth Champions Team
Applications received
Shortlisting by Jury | The shortlist will be shared with the Jury
Shortlisted will be announced
July 4th week
The Champions will be announced
The Championswill be announced
Aug 3rd week
Product Manager of the Year | Product Manager Awards | Product Management Awards |

Evaluation Criteria

There are five growth drivers available to any company that are applicable across various use cases and industries, namely:

  • Scale
  • Usage
  • Brand
  • Network effects
  • Design

Teams will be evaluated based on any of the metrics they used to run experiments that unlocked one or more of these growth engines. Not only will we be looking at insights gained from User Research and Interviews, but also the finer nuances that are unique to each team - like their data-driven experiments and metrics.

We believe that every company is unique.
Applicants will be requested to provide extra details about their product while we compare and contrast the nominations.

Numbers alone, however, never provide the full picture.
Evaluation will factor-in the industry and the company's context. Criteria like the company's high-level business goals and north star metrics will be taken into account.

Considerable weightage will also be given to the team's contribution to build longer-term defensibility and provide sustainable advantage to the company.

Growth Champions Awards FAQs

Frequently Asked

Questions

  • What are the evaluation criteria?

There are five growth drivers that are applicable across various use cases and industries: Scale, Usage, Brand, Network effects, Design. Teams will be evaluated based on any of the metrics they used to run experiments that unlocked one or more of these growth engines. Not only will we be looking at insights gained from User Research and Interviews, but also the finer nuances that are unique to each team - like their data-driven experiments and metrics. We may request applicants to provide more details about their products if needed. Evaluation will factor in the industry and the company's context. Criteria like the company's high-level business goals and north star metrics will be taken into account. Considerable weightage will also be given to the team's contribution to build longer-term defensibility and provide a sustainable advantage to the company.

  • How do we classify teams into startups and scaleups?

Teams that have more than $5M revenue or have raised more than $20M in funding will be treated as Scaleups. In addition, teams from larger organizations such as Amazon, Atlassian, Google, Microsoft, Reliance, Stripe, Zoho, etc. will be treated as Scaleups. The rest of the teams would be classified as Startups.

  • What I’m looking for isn’t mentioned here.

Do feel free to reach out to us at team@productgrowth.org with any questions or concerns you may have. We will be happy to assist you!

  • What effort will be required from me/my team?

Being Product folks ourselves, we understand the value of the team's time. Which is why we are designing the process to be digital and flexible to your schedule - until the shortlist. For the shortlisted teams, we estimate that we will need 8 hours distributed over 1 month for preparation and deeper discussions with jury members.

  • Who will have access to my data?

Privacy and integrity of your data is of utmost importance to us. Hence, all the data will be handled exclusively by our core team and jury members only. We are in the process of contracting third party agencies who are adept at anonymizing data and implementing data silos. If you have any queries, suggestions, or requests please don't hesitate to contact team@productgrowth.org

  • Why should I nominate myself/others? What are the key benefits for participants?

Apart from the recognition you gain, all participants would benefit through two pillars of our initiative: content and community. As a participant, you will receive early and exclusive access to resources, research, and case studies on how to build successful and high-growth products. Additionally, you will be part of an invite-only online digital community of experts, fellow Product and Growth leaders.

  • Is this initiative restricted only to VC backed companies?

No, any organisation involved in the creation of products is eligible. They could be bootstrapped, venture-backed, corporate-backed, or unfunded - it wouldn’t matter. We are here to learn, recognize, celebrate the people and their pursuits in product and growth excellence.

  • Can I nominate myself?

Yes! But you will be nominating your team/squad as a whole. We believe that great products are made by great teams, and we centred our flagship awards around that.

  • Who can be nominated?

If you are part of a cross-functional team, product or growth squad that has made an exceptional impact in the last 24 months, we invite you to apply. A team may consist of professionals from various disciplines, ranging from Product Management, Engineering, and Design to Marketing, Customer Success and Sales. It is not just restricted to product managers or teams of product, design, tech organisations. Know someone who fits the criteria? You can nominate them.

Growth Champions Awards | Any Doubts?

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